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Zac Blakemore

Copywriter.

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Mastercard | Tennis in a new light

Most people can’t believe that Blind & Low-Vision Tennis is even possible.

For Mastercard’s Australian Open sponsorship, we wanted to put the sport and the athletes that play it in the spotlight.

We gave commentator and former world no. 8 Alicia Molik the priceless experience of playing tennis without relying on sight.

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 Mastercard Australian Open Sponsorship. Tennis in a new light. Blind and Low Vision Tennis campaign. Copywriter: Zac Blakemore