Corporate Poet
When we heard about Rick’s story, we knew there would be no better way to showcase the life-saving Emergency SOS feature on Apple Watch. As Rick put it, without his watch he would have been stuffed.
Rick Shearman himself agreed to appear in our spot, recreating what happened that day. He told us he was doing it because it would save other people’s lives as well.
Real audio recording of the emergency call made from his watch is also featured throughout the spot.
Beyond broadcast, the spot picked up news coverage in 22 countries, taking one story from Australia to the entire world.