Swoop

Our brief was to show off the durability of iPhone 15 in a way that resonated with an Australian audience.

In Australia, Spring is known as “swooping season”, the time
of year when territorial magpies turn into attack swooping kamikaze fighters, attacking any cyclist who enters their nesting area.

While tourists are worried about our country’s snakes and spiders, there’s one creature Aussies truly fear: the Magpie.

Originally intended only for Australia, the spot also aired to 70M+ US viewers during the NFL Playoffs and adapted to run in 28 countries.