Copywriter.
Being a ballkid at a grand slam is a life-changing opportunity for tennis-mad kids. However, those in wheelchairs have been overlooked because society didn’t believe they could do it.
Through consultation with wheelchair users, professional tennis players, ballkid coaches and accessibility consultants, we worked with Mastercard to develop new assistive technology and a pilot program to bring the first wheelchair ballkid to the court during the Australian Open.