Netflix | Squid Game

After becoming Netflix’s biggest series ever, Squid Game was always going to be a big part of Halloween in 2021.

We decided to make it even bigger by bringing that creepy doll to Sydney.

Standing 4.5 metres tall and weighing in at 3.5 tons, the fully-animatronic replica received 100,000+ visitors over the weekend and reached millions more through international press coverage.

At one point, the police had to step in to control the crowd.

Awards:
Webby | Installation or Experience | Winner
Webby | Installation or Experience | People's Voice Winner
Webby | Real-Time Response | Winner
Webby | Real-Time Response | People's Voice Winner
Webby | Events & Live Streams | Winner
One Show | Brand Installations | Shortlist
AdNews AOTY Awards | Best use of Content | Winner
Mumbrella Awards | Experiential Marketing | Finalist
Mumbrella Awards | Real-Time Marketing | Finalist
B&T Awards | Best OOH Campaign | Finalist
B&T Awards | Best PR Campaign | Finalist