To launch the new Stranger Things season, Netflix created a global takeover on a scale that the world had never seen.
From New York to Saudi Arabia, London to Kuala Lumpur, the Upside Down broke through into our world, and we brought the Rift to Sydney’s iconic Bondi Beach.
The campaign appeared in top advertising lists, including Adweek and Fast Company, and picked up a Clio Entertainment Grand.
Awards:
Clio Entertainment | Innovation | Grand Clio
Clio Entertainment | OOH | Gold
ANDY Awards | Craft | Gold
Cannes Lions | Brand Experience & Activation | Shortlist
Cannes Lions | Guerrilla Marketing & Stunts | Shortlist
One Show | Events | Merit
One Show | Innovation in Experiential | Merit
Shorty Awards | Event & Experiential | Shortlist
Webby Awards | Best Event Activation | People's Voice Winner
Webby Awards | Experience Marketing | Winner
Webby Awards | Experience Marketing | People's Voice Winner
