The First Wheelchair Ballkid

Being a ballkid at a grand slam is a life-changing opportunity for tennis-mad kids. However, those in wheelchairs have been overlooked because society didn’t believe they could do it.

Through consultation with wheelchair users, professional tennis players, ballkid coaches and accessibility consultants, we worked with Mastercard to develop new assistive technology and a pilot program to bring the first wheelchair ballkid to the court during the Australian Open.

Awards:
Clio Sports | Design | Gold
Clio Sports | Innovation | Silver
Clio Sports | PR | Silver
Spikes | PR Use of Events & Stunts | Gold
Spikes | PR CSR | Shortlist
Spikes | Innovation | Shortlist
Mumbrella | CSR | Winner
Mumbrella | PR | Shortlist
One Show | Design | Bronze
One Show | New ideas in Design | Merit
D&AD| Design | Shortlist
Cannes Lions | PR | Shortlist
AWARD | Creativity for Good | Silver
AWARD | PR & Promotion | Finalist
AWARD | Product Design | Finalist
AWARD | Product Innovation | Finalist
Fast Company | Innovation by Design | Honoree
B&T Awards | Diversity | Winner
B&T Awards | PR | Finalist